- provide clear instructions especially on how to fill out the questionnaires or provide explanations on why the research is conducted.
- keep the questions short and easy to answer. Remember KISS (keep it short and simple).
- create questions that are easy to tabulate or analyse; e.g numbers
- ask only one thing at one time. NOT: "Do you read books and magazines regularly?".
- Pretest the questionnaire on a sample group.
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